ABOUT
f5 CREATIVE
fUELED BY INSPIRATION
Stablished in 2005, F5 Advertising is a creative studio with a team of passionate designers, architects and artists that are absolutely in love with what they do. Our multidisciplinary background enables us to see beyond the ordinary. A global vision that brings the best of each world, to create a fresh innovative and contemporary outlook for your company, making each project the clear embodiment of your dreams.
MEET THE TEAM
Fania Castro
Founder + CEO
Esteban Piza
Co Founder + Architect
Abram Hodgens
Motion graphics+ Animator
More than 20 years of experience in the fields of advertising marketing design,visual production and conceptualization, allowed her to develop an acute capacity to manage every aspect of a multidisciplinary branding strategy, creating and maintaining strategic collaborations between artists and managers.
Fania holds a Master’s degree in Architecture from the National university of Colombia along with a bachelor in graphic design. She also have an extensive experience manipulating creating and transforming graphics and motion concepts, in to outstanding visual material.
Since a very young age, Fania have been involved in fine art painting, and illustration. Trough her years painting, she has developed a style that captures complex stories using intricate detailing that relies on a heavy symbolic background. Her work is been on display in selected galleries around Miami and Colombia.
In 2010 she cofounded The Elastic Mind Project, a nonprofit organization dedicated to educate children trough art, science, and technology. Her many trips to Bogotá have encouraged kids to explore art as a healing tool trough a series of programs dedicated to awaken the mind and the spirit of disenfranchised youth.
Diego skills include a vast array of 3D modeling software and drafting, including AutoCAD, 3D Studio Max + V.ray. He is also very well versed on the grounds of planning and management, ordering and relocation of urban spaces, with more than six years of experience in the management and supervision of contracts related to design and construction for the City of Bogota. Accurate and precise, he is able to generate technically challenging projects, while at the same time create spaces that speak to the soul and core of the human emotion.
Diego also a Cofounder of The elastic Mind Project, a non profit organization dedicated to provide innovative educational programs to impoverish kids in the outskirts of Bogotá, As the Chief Operating Officer in Latin America, Diego serve several managerial roles in the organization, while at the same time he impart his applied knowledge in the areas of sociology and philosophy.
Abram Hodgens
Abram Hodgens is an accomplished American designer and animator with a unique blend of creative and technical expertise.
Abram has engaged in many roles and projects that encompass a myriad of skills and disciplines. He started his career in motion graphic design and 3D animation, with a focus on the entertainment and advertising industry. In 2006, he was asked by Daktronics to move to Shanghai to be the creative director and setup the Daktronics Shanghai animation studio. Because of such opportunity, Abram was able to step-up to the plate and take creative lead on many high-profile campaigns that included the Wynn Resort Macau’s animation design and was the sole designer of the 20 minutes of initial branding animations for the Grand Lisboa LED dome in Macau, SAR. Within Shanghai he worked with Coke to develop LED façade for the popular Nanjing road and the launch animation for the prolific HongYi entertainment complex.
Abram has been responsible for the dynamic animated designs of many high-profile brands around the globe. Abram’s computer animation can be seen at the beginning of NBA, NFL, NHL and other professional and college sports broadcasts in the United States as well as the huge “jumbotron” LED video screens seen in major commercial areas such as Time Square in New York City.
Abram Hodgens is an accomplished American designer and animator with a unique blend of creative and technical expertise.
Abram has engaged in many roles and projects that encompass a myriad of skills and disciplines. He started his career in motion graphic design and 3D animation, with a focus on the entertainment and advertising industry. In 2006, he was asked by Daktronics to move to Shanghai to be the creative director and setup the Daktronics Shanghai animation studio. Because of such opportunity, Abram was able to step-up to the plate and take creative lead on many high-profile campaigns that included the Wynn Resort Macau’s animation design and was the sole designer of the 20 minutes of initial branding animations for the Grand Lisboa LED dome in Macau, SAR. Within Shanghai he worked with Coke to develop LED façade for the popular Nanjing road and the launch animation for the prolific HongYi entertainment complex.
Abram has been responsible for the dynamic animated designs of many high-profile brands around the globe. Abram’s computer animation can be seen at the beginning of NBA, NFL, NHL and other professional and college sports broadcasts in the United States as well as the huge “jumbotron” LED video screens seen in major commercial areas such as Time Square in New York City.
More than 10 years of experience in the fields of advertising marketing design,visual production and conceptualization, allowed her to develop an acute capacity to manage every aspect of a multidisciplinary branding strategy, creating and maintaining strategic collaborations between artists and managers.
Fania holds a Master’s degree in Architecture from the National university of Colombia along with a bachelor in graphic design. She also have an extensive experience manipulating creating and transforming graphics and motion concepts, in to outstanding visual material.
Since a very young age, Fania have been involved in fine art painting, and illustration. Trough her years painting, she has developed a style that captures complex stories using intricate detailing that relies on a heavy symbolic background. Her work is been on display in selected galleries around Miami and Colombia.
In 2010 she cofounded The Elastic Mind Project, a nonprofit organization dedicated to educate children trough art, science, and technology. Her many trips to Bogotá have encouraged kids to explore art as a healing tool trough a series of programs dedicated to awaken the mind and the spirit of disenfranchised youth.
